Privacy Policy for Wayne Anthony Photography
1. Who We Are
Wayne Anthony Photography is a wedding photography and videography business based in the United Kingdom. I am the data controller for the purposes of UK data protection law.
- Business Name: Wayne Anthony Photography
- Data Controller: Wayne Anthony
- Email: wayneanthonyphotography@hotmail.com
- Phone: 07919 401765
- Website: https://www.wayneanthonyphotography.co.uk
---
2. What Personal Data I Collect and Why
I collect personal data to provide my wedding photography and videography services, to communicate with you, and to improve my website. The data I collect depends on how you interact with my site.
When you fill in a contact or enquiry form, I may collect:
- Your name
- Your email address
- Your phone number
- Your wedding date and venue
- Any other details you choose to share in your message
When you use my website, I may collect:
- Your IP address
- Your browser type and device information
- Your browsing activity (via cookies and analytics tools like Google Analytics)
- Information about how you found my site (e.g., Google search, social media)
When you become a client, I may collect:
- Your full name
- Your partner's name
- Your address (for sending USB deliveries)
- Your wedding venue details
- Photographs and video footage from your wedding day
- Any additional information needed to provide my services or communicate with other suppliers involved in your wedding
---
3. How I Use Your Personal Data
I use your personal data for the following purposes:
- To respond to enquiries and provide wedding quotes
- To deliver wedding photography and videography services
- To communicate with you about your booking and wedding day
- To process payments and send invoices
- To send you USB packages and any physical products
- To improve my website through analytics
- To send occasional marketing emails to clients and enquirers (you may opt out at any time)
- To showcase my work on my website, social media, portfolio, and in promotional materials
- To comply with legal obligations (e.g., tax and accounting records)
Use of Your Wedding Films and Photographs
By booking my services, you agree that I may use extracts or the entirety of your wedding films and photographs for promotional purposes across my website, social media, portfolio, advertising, and any other marketing materials I choose.
If you do not wish for your wedding footage or photographs to be used in this way, you must notify me in writing before your wedding day. I will respect your wishes and withhold your content from public display.
---
4. Legal Basis for Processing Your Data
Under UK GDPR, I rely on the following legal bases to process your data:
| Purpose | Legal Basis |
|---------|-------------|
| Responding to enquiries and providing quotes | Consent (you have actively filled in a form) |
| Delivering wedding services | Contractual necessity (you have booked my services) |
| Sending marketing communications | Consent (you have opted in) |
| Improving my website and analysing traffic | Legitimate interests (I need to understand how my site performs) |
| Complying with legal obligations | Legal obligation (e.g., tax and record-keeping) |
---
5. How Long I Keep Your Data
I keep your personal data only for as long as is necessary for the purposes set out in this policy.
- Enquiry data: Kept for 12 months after your wedding date.
- Client data: Kept for 7 years to comply with UK tax law (HMRC requires records for 6 years plus the current tax year).
- Wedding films and photographs: I keep your full wedding films and photographs for 4 weeks after you have received your USB. It is your responsibility to back up your files within this time. After 4 weeks, the full files are deleted.
- Promotional use: I may retain extracts or parts of your wedding films and photographs indefinitely for promotional purposes across my website, social media, portfolio, advertising, and marketing materials. You have the right to withdraw your consent for this at any time by contacting me in writing.
If you wish to request deletion of your data, you have the right to do so (see Section 8 below).
---
6. Sharing Your Data With Third Parties
I do not sell or rent your personal data to third parties. However, I may share your data with the following trusted services to operate my business:
| Third Party | Purpose | Location |
|-------------|---------|----------|
| Squarespace | Website hosting and platform services | USA/UK |
| Google Analytics | Website analytics (anonymised data) | USA/UK |
| Payment Processors | Processing payments for services | UK/USA |
| USB/Print Fulfilment | Delivering physical products (USBs, prints) | UK |
I may also share your wedding films and photographs on my website, social media channels, portfolio, and promotional materials as part of showcasing my work.
I ensure any third-party services I use are GDPR-compliant and handle your data securely.
---
7. Cookies and Tracking Technologies
My website uses cookies to enhance your experience and to analyse website traffic. Cookies are small text files placed on your device when you visit a website.
Types of cookies I use:
- Essential Cookies: Necessary for the basic functioning of the site.
- Analytics Cookies: Used by Google Analytics to understand how visitors interact with my site.
- Marketing Cookies: Used for Google Ads remarketing (if enabled).
You can manage your cookie preferences at any time through my cookie banner or your browser settings.
---
8. Your Data Protection Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to Access: You can request a copy of the personal data I hold about you.
- Right to Rectification: You can ask me to correct inaccurate or incomplete data.
- Right to Erasure: You can ask me to delete your data (subject to legal obligations).
- Right to Restriction: You can ask me to restrict processing of your data.
- Right to Data Portability: You can request your data in a structured, machine-readable format.
- Right to Object: You can object to processing based on legitimate interests or direct marketing.
- Right to Withdraw Consent: You can withdraw consent at any time.
To exercise any of these rights, please contact me at wayneanthonyphotography@hotmail.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.
---
9. How I Keep Your Data Secure
I take the security of your personal data seriously. I use appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
- My website uses HTTPS encryption
- Access to client data is restricted to me (Wayne Anthony)
- I use secure, password-protected devices
- I regularly review my security practices
---
10. Changes to This Privacy Policy
I may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Please check back periodically for updates.
---
11. Contact Me
If you have any questions about this Privacy Policy or how I handle your data, please contact me:
- Email: wayneanthonyphotography@hotmail.com
- Phone: 07919 401765
- Website: https://www.wayneanthonyphotography.co.uk
---
Last Updated: 7 September 2026